Posted Jun 9, 2022

In Business Analytics, Business Intelligence, Data Science, General, Performance Management


Read time 3 mins

A Brief Introduction to Web Analytics for Beginners

Web analytics collects, reports, and analyzes data created by web traffic visits and interactions. The goal of web analytics is to evaluate user activity, enhance the user experience and flow of a website, and acquire insights that help meet business objectives, such as improving conversions and sales.

There is a wealth of data available to help you understand how visitors engage with your website and discover areas for development. Overall traffic, bounce rate, traffic sources, new and returning visitors, time spent on site, and much more may be tracked.

Why is Web Analytics So Important?

Web analytics is so important because it can tell you a lot about how users interact with your website. This information can be used to make improvements to the user experience and overall flow of the website. Additionally, web analytics can help identify areas where the website may not be meeting business objectives, such as increasing conversions or sales. By understanding web analytics, you can make informed decisions that can have a positive impact on your business.

Understand Web Analytics Metrics

There are many different metrics that you can track with web analytics. It’s important to understand what each metric means and how it can be used to improve the website.

  1. Traffic

The first metric is traffic, which refers to the number of visitors that come to your website. You can track overall traffic, as well as traffic from specific channels or sources. Additionally, you can track how much time users spend on your website and what pages they visit most often. This information can be used to improve the user experience by making sure that popular pages are easy to find and navigate.

  1. Bounce Rate

Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate that users are not finding what they’re looking for on your website. Additionally, it could mean that your website is not relevant to their needs. By understanding your bounce rate, you can make changes to improve the user experience and keep people engaged with your site.

  1. Conversions

Conversions are defined as any action that you want users to take on your website, such as signing up for a newsletter or making a purchase. You can track the number of conversions that take place on your website and identify which pages or products are most popular. Additionally, you can use conversion data to identify areas where users have difficulty completing a desired action. By understanding conversions, you can make changes to improve the user experience and increase sales.

  1. Returning Visitors

Returning visitors are people who have visited your website before. You can track how many times someone visits your site and how long they stay each time. Additionally, you can use returning visitor data to see which pages are most popular and ensure that users can easily find what they’re looking for. By understanding returning visitors, you can make changes to keep people coming back to your site.

  1. Traffic Sources

Traffic sources refer to the places where users come from when they visit your website. You can track how users find your site and which channels are most popular. Additionally, you can use traffic source data to see which marketing campaigns are most effective. By understanding traffic sources, you can make changes to improve your marketing strategy and drive more traffic to your site.


Web analytics is a powerful tool that can be used to improve your website. By understanding the different metrics, you can make informed decisions that will have a positive impact on your business.

Need a business intelligence and analytics strategy? Newcomp Analytics can help! The Newcomp team has the perfect mix of deep experience and development talent to help you tap into your data. From idea to delivery, every step in your roadmap needs a rock-solid strategic approach – and that’s what our team was built to do. Contact us to get your project started today!

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