In this solution, gain a 360 view of your customer and gain insight into your business. With a combined use of predictive, performance and business analytics, you’ll be able to gain a 360 view of your customer and make real-time decisions.
IBM empowers organizations to make smarter decisions through every stage, spanning every kind of industry. With a portfolio that covers the entire ecosystem of data, IBM provides analytics solutions that fuel digital transformation.
About the solution
This solution allows for representatives within the organization to understand the customer’s needs in one place. They can track, target, and improve Accounts Receivables collections, product offerings, and up-sell and cross-sell opportunities. The solution enables users to predict which customers are likely to be high-risk of causing debt, what method of communication (email, phone, etc.) will they likely respond to, which products or solutions will most likely be of interest to them, what marketing strategy will produce positive results, etc. The solution allows representatives to make these decisions and update the 360-view in real-time while on calls with customers thereby optimizing the customer management process.