This course will focus on how to perform Correspondence Analysis and Multi-Dimensional Scaling using procedures in the IBM SPSS Categories add-on module in IBM SPSS Statistics. Learn how to use correspondence analysis to examine the relationship of categorical data and display these relationships on perceptual maps. Learn about multidimensional scaling and preference scaling techniques to examine similarities and dissimilarities among objects such as product brands and features and customer preferences. These techniques are useful in any circumstance where you need to analyze and display graphically the correspondence among categorical data. The course will discuss the basic logic of these techniques, how to setup the analysis and examine the results using a variety of usage examples and hands-on exercises.
Course Length: 1 day(s)
Course Price: $700 CAD
Available Course Formats:
- Instructor Led Online
- Self-Paced Virtual Classroom
Introduction to Correspondence Analysis and Perceptual Mapping
Simple Correspondence Analysis of Counts
- Analyzing a Summary Table
- Adding Supplementary Categories
Multiple Correspondence Analysis
Means-based Perceptual Maps
Introduction to Multidimensional Scaling
Individual Differences Multidimensional Scaling
Analysis of Preferences: Unfolding Models
IBM SPSS Statistics (formerly SPSS Statistics) users in any application field who wants to learn more about Correspondence analysis, and Multidimensional Scaling
You should have:
- Experience with IBM SPSS Statistics or SPSS Statistics
- or completion of the Introduction to IBM SPSS Statistics (Basics) course.
- Basic statistical knowledge or at least one college level course in statistics is helpful.
nstructor Led In Classroom
Newcomp can directly deliver IBM Business Analytics courses for Business Intelligence, Performance Management, and IBM Advanced Analytics through the use of in-class training facilities.
Currently, in-class courses are offered in Markham, Ottawa, Vancouver, Halifax, and Edmonton. Please note that classes can be added to new areas based on demand.
Instructor Led Online
Students receive the same quality as an in-class course, with a live instructor and the ability to participate in hands-on labs through real-life examples
ILOs help cut costs by reducing time and travel as they can be taken from home or the office and require only the use of a computer, high-speed wired internet and a headset.
Students can receive the same high-quality training, with the same courseware at their own speed and schedule with SPVC. Individuals with busy schedules can complete a course over a 30-day timeframe at a lower price than in-class or ILO courses. Please note that there is no live interaction with an instructor in this format.